DV360: YouTube responsive ads now require a business name and logo

From 12 October 2026, creating or updating YouTube responsive ads in Display & Video 360 requires a business name and a logo, unless default values are already assigned to the parent advertiser. The requirement also applies to ads uploaded through Ad Structured Data Files (SDF), so existing bulk-upload workflows can hit validation failures when these assets are missing.

Impact

High impact for teams that bulk-upload YouTube ads: SDF and API workflows can fail validation when business name or logo assets are missing, delaying launches and updates. Enforcement on individual accounts has not been tested here.

Recommendations

Check that business name and logo defaults are assigned on each relevant advertiser.
Add pre-upload validation for business name and logo to SDF generators and internal tools.
Test one representative upload before running bulk changes.

Source: Search Engine Land