Google Marketing Platform Drop: Gemini-curated DV360 Marketplace bundles, LinkedIn CTV inventory in DV360 and new SA360 Home

On October 22, 2026 Google published the first Google Marketing Platform Drop, a new monthly update series. Display & Video 360 Marketplace now offers personalized media bundles curated by Gemini models, with single-click activation for live sports and tentpole events. Google also states that LinkedIn CTV Ads programmatic inventory is now available in Display & Video 360 for unified buying, planning and measurement. Search Ads 360 gets a new customizable Home experience that uses Gemini models to consolidate insights, generate suggestions and streamline execution. Google also cites being named a Leader in the Gartner Magic Quadrant for Advertising Platforms.

Impact

B2B advertisers buying through DV360 can now access LinkedIn's CTV inventory alongside their other programmatic buys, consolidating planning and measurement in one platform instead of buying LinkedIn CTV separately. Gemini-curated Marketplace bundles can speed up deal discovery for event-driven campaigns but make inventory selection less manual, so agencies should check what is included. SA360 users will see a new default home view with AI suggestions that teams need to evaluate before applying.

Recommendations

For B2B clients already on DV360, test LinkedIn CTV inventory and compare reach and cost with buying CTV directly in LinkedIn Campaign Manager
Review the inventory sources and pricing inside any Gemini-curated Marketplace bundle before activation
Set an internal rule for reviewing SA360 Home suggestions before applying them to client accounts

Source: Google Blog (The Keyword)