TikTok bans online gambling ads in Brazil

TikTok's ad policy change log includes an October 2026 update to its Gambling and Games policy for Brazil. TikTok is banning ads for all forms of online gambling and gambling information services in Brazil, explicitly including online casinos and sports betting. The help article is marked last updated October 2026 and does not state a specific effective day.

Impact

Betting and casino operators can no longer advertise on TikTok in Brazil, one of TikTok's larger markets, and affiliate or tipster services promoting gambling information are also out of scope. Running campaigns risk rejection.

Recommendations

Pause and remove gambling and betting campaigns targeting Brazil on TikTok
Move Brazilian gambling budgets to channels where such ads are still permitted and licensed
Review creative from adjacent advertisers (sports media, tipster content) for gambling references

Source: TikTok Ads Help Center